London Zoo Case Study Example | Topics and Well Written Essays - 3500 words

London Zoo - Case Study Example However, to run a zoo is a very detailed and complicated business. There are directors, curator, zookeepers, veterinarians, landscapers and maintenance workers. This is only a few of the zoos employees because there are promotions, accountants, front desk, special services and a department to handle the volunteers. A zoo is a business like any other profit or non-profit organization and there are many details that must be considered when investigating the operations of a zoo. In fact, due to the nature of the wildlife kept in a zoo it entails many business and health regulations that many business never encounter. The following will include a Management Report of the London Zoo that will provide a comprehensive focus, for management, staff and customers of the zoo. It will focus on the needs of the customers that will give staff and management a perspective on the priorities of the customers needs and wants. In addition, it will enable them to develop and deliver a service operation to match the customer needs and priorities. It will offer suggestions and recommendations on how management and staff can reach this goal. The next portion of the report will examine the existing service concept of the London Zoo and make suggestions for improvement. It is important to understand what a service concept is and in order to do this one must think in terms of customer service. It is a concept usually set forth in a mission statement that improves the service and quality of the service in an organization. The goal of a service objective is to improve the existing customer service and efficiency of the service provided by an organization. In addition, the service concept continually is evaluated and any improvements that are necessary are made. According to Behn, a service concept is one of the most important decisions that management can make regarding the operation of their business. (2001) A service concept model can be derived just from London Zoo's mission statement. Their mission statement reads, "To achieve and promote the worldwide conservation of animals and their habitats" (London Zoo) Their statement seems to say so little but actually it says a lot. To promote the wildlife is actually a much larger endeavor than it sounds and to promote the habitats of these animals is also a paramount undertaking. Nonetheless, the mission statement does require some elaboration. The promotion will be included in the service concept model. As well the habitat of the animals must be included in the concept. If the promotion includes advertising animals in their habitats the Zoo is then responsible for replicating these habitats and that is not as easy as it sounds. It requires construction as well as the study of the environment that the animal's habitat is in and most significant, it requires resources. MISSION STATEMENT/SERVICE CONCEPT: The London Zoo does explain how they will pursue the goal. "The London Zoo pursues this mission by:keeping and presenting animals at London Zoo and in accordance with best practice;giving priority to species that are threatened in the wild;increasing public understanding of animals and their welfare and of the issues involved in their conservation;maintaining an outstanding education and information programme, particularly for schoolchildren and families;developing its role as a leading centre for research and conservation biology and animal