Book Review Great Ikea! A Brand for All the People

TABLE OF CONTENTS Topic Page 1.0 INTRODUCTION OF THE AUTHOR 2.0 BOOK REVIEW 3.0 REFERENCE 4.0 APPENDIX 1 2 10 11 1.0 INTRODUCTION OF THE AUTHOR Elen Lewis is an experienced writer, editor, author and ghost-writer of books, annual reports, websites, blogs, magazines, newsletters, Facebook pages, articles and tweets. She has been the editor of The Marketing Society for eight years and the editor of 26 for two years. She is also a writing trainer who helps organisations in writing more efficiently and effectively. Her clients include Unilever, Diageo, BP, Vodafone, The Marketing Society, 26, Start, DHL and many more In this book – Great Ikea! A Brand†¦show more content†¦I suspect not. We’re the Ikea generation. We buy sofas and tables for a quick fashion fix, like shoes and dresses. The things I inherit from my parents, I’ll pass on. But it won’t be Ikea because their furniture doesn’t pass the test of time† The author believes that we as customers become part of Ikea because we have to participate in the process. Ikea thinks it is good for us if we learn to build our furniture by collecting them from the warehouse, haul it onto the car roof or boot and take it home, all by ourselves. This participation means we belong more to the Ikea brand than any other brands in our lives. We indirectly became part of Ikea’s brand and business model and we are one of the reasons its prices are kept low and lower. In a way, this is one of the key ideas behind Ikea and this is why it is different from other furniture retailers. This is an innovation that Ikea owns and this is what differentiates it from the competition. Apart from emphasizing its Swedish and Scandinavian design and quality, Ikea also promotes a simple philosophy which â€Å"We do our bit, you do your bit, and together we save money†. 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Conflict And Its Impact On Organizational Effectiveness

There has been a growing interest in conflict management in the past several decades. Conflict is a natural and inevitable part of daily organizational life. When people with different goals and interests work together, the potential for disagreement is always present. Thus, conflict resolution has become an inevitable part of management because so much time is spent on resolving issues (Al-Amji 2007). Since conflict is seemingly unavoidable, it is necessary for managers to be able to recognize the source of the conflict in order to implement conflict resolution skills in a practical way. If we are able to understand conflict and its impact on organizational effectiveness then conflict can be utilized to achieve better results. There are a variety of views on conflict and its management. Conflict’s impact can be minimized if it is identifiable at the moment it arises. This paper will demonstrate how conflict can be an opportunity for growth. 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Case study on KIA Motors Corporation Free-Samples for Students

Question: Discuss about the Case study on KIA Motors Corporation Answer: Introduction Marketing management is significant discipline of the organization that involves execution of methods, techniques and ways of procuring and systemizing the resources (Kotler and Mcdougall, 2016). The present work highlights the analysis of provided case study on KIA Motors Corporation which is in South Korea with 12 manufacturing and assembly. The purpose of current work is to understand the key steps taken by KIA as a part of its marketing management strategies. Main Body Customer relationship management Customer relationship management is about building up the bond between the customers and the organization. It is a way that appeals buyers in many ways in order to reach the target products to the customers. On the other way round, it is a way that enables supplier to know about the demand, need and desire of the customer through various prospectuses (Kotler and Mcdougall, 2016). From point of view of sellers, it involves assessing various ways of strengthen relationship that fosters long term connection in developing the buying and selling process in the market. There are different levels of building relationship with customers as stated below: Getting involved with the customers is the one significant way that involves knowing about the will and need of the customers. Listen them is the second way that helps the buyer to assess the requirements of the customers and their expectations. Lastly, the level to demonstrate their capability and effectiveness of products and services in order to show the right need for the right choice. Kia Motors UK has more than 166 dealerships which is build by its heritage process of delivering the values that it carries towards its customers. As per case study, it can be inferred that they strongly focuses on its marketing strategies that embarks the major arena of brand awareness (Cass and Julian, 2013). It demonstrates the capability of KIA to make its customers better understand with the product through very possible means. Through the promotion strategy that includes a new sponsorship in cricket and long-term partnerships in football and tennis shows the efforts of KIA in maintaining long term relationship with its customers. As depicted from the provided case study, KIA does not have same level of heritage brand level in the entire world. It shows the Unique Selling proposition of the brand in itself. Along with the same, Customers are identified in terms of their need by enabling the process of research and development programs. In competition to its suppliers, KIA work on bringing new, fresh and dynamic things in the market place (Kotler, 2010). They have smart set of objective which highlights entry in various market segments. All means of promotion campaigns are floated that are selected wisely to make their target message reach to the customers. Thence, all the macro environmental factors such as customers, suppliers and competitors are well considered by KIA in order to serve effective and efficient capability in the market. KIA is fourth largest in terms of its position establishment in the market. The reason behind gaining this commendable position lies in its targeting and positioning marketing strategies (Brooks and Simkin, 2012). Promotional means are well applied in order to stay ahead with the other competitors who are offering similar products in the market. For instance, as reveled from the provided case study, TV advertisement campaign that are promoted are inclusive of small yet mighty cat for the new Picanto and the future proof Kia cee'd, emphasizing the 7 year warranty. It is worth to notice that they never focus on targeting mass audience rather the specific group of customers are targeted in building value proposition and selling of desire product or car. KIA has been successful in acquiring the remarkable positions in the market through the two major areas. They have established their position in the market by fulfilling the need of customers. For this, they acknowledge the factor that is majorly being considered by every buyer. High quality is demanded by every buyer when only products and services are reviewed (Blery and Sfetsiou, 2010). KIA made it its value proposition in analyzing the quality ways that can add standard to its car manufacturing and services. Secondly, great design of Kia cars is worked upon by the company. The major focus is given on heritage look and provisions. This aspect is unique in terms of competition as designs are hard to manage and develop by parallel and upper existing brands in the market. There are basically four key marketing mix components that are part of principles and are described as follows: Product: Since the inception of idea regarding what the product is about and will be developed is included under this head (Mason and Staude, 2012). KIA manages product marketing mix component by ensuring the need of right product. 7 years of unique selling proposition of the KIA is provided along with great designs. This is followed by high level of customer satisfaction and concerns. Price: Another factor involves the costing that is accrued in selling the product to the buyer inclusive of profits and other inputs. It also involves strategy that is about applying better way of selling product in consideration to profit margins (Birtwistle, Nobbs and Fiorito, 2013). KIA manages price strategy by enabling competitive prices that provide an advantage over its competitors. Promotion: This involves ways to attract and reach the target buyers. KIA is effective in using small group of mass audience in ensuring successful completion of its selling process (Marketing Mix The Essential 7Ps To An Effective Online Marketing Strategy, 2013). From instance, as reveled from case study, they make use of a new sponsorship in cricket and long-term partnerships in football and tennis. Place: This is about creating an arena where the process of marketing can be facilitated. KIA manages to use the option of dealerships. As mentioned in case study, they currently use 166 dealerships as a large and expanding number of outlets. Differentiating is a way of adding features in the existing products with an objective to enhance better sales. In order to gain competitive advantage in the market, KIA uses strategy where major differentiation is created by focusing on planning aspect. They create group of small prospectus where all efforts are induced in knowing about their demand and requirement in connection with latest implication of styles and design patterns that are unique and heritage in style. Positioning on the other hand refers to the way that enables the successful identification of respective product and service in the market place (Nessim, 2011). Need of customer is focused as they are where KIA works majorly. They position in consideration of undertaking quality and car designs as the major concerns. In lieu of the same, the manufacturing process is planned and customers are attracted. Differentiated strategy is the kind where firm keeps major focus on developing promotional campaign among two or three market portions. In order to sell one key product, only two cities are considered which shows this type of strategy (Alexander, 2015). Undifferentiated strategy on the other hand is the kind where no focus in put on any particular segment rather efforts are induced in reaching mass and ample of customers with no limitation. Lastly, in contrast to above two, concentrated marketing strategy implied to pay attention on single audience where products and services are highly specific and significant (Principles of marketing, 2016). This generally includes luxury goods and concerns. In my opinion, KIA should rely on concentrated targeting strategy as the price which are set to sell those cars are high which are actually not meant for every customers and mass. Thence, this type enables the seller to effectively locate and sell the cars. Therefore, it is effective and efficient. Conclusion From the above report it can be concluded that marketing is considered as one of the most crucial functions that marketing manager of an enterprise needs to carry out to sustain in the environment under which they operates their function. However, the report has also measures different environmental factors that mainly affect or influence the individual and businesses References Books and Journals Alexander, N., 2015. UK retail expansion in North America and Europe: a strategic dilemma.Journal of Retailing and Consumer Services.2(2). 7582. Birtwistle, G., Nobbs, K. and Fiorito, S. 2013. Buyer perceptions of quick response systems in fashion retailing. EAERCD Conference, Paris. 36(4). pp. 45-47. Blery, E. and Sfetsiou, E., 2010. Marketing olive oil in Greece. British Food Journal. 110(11).pp.1150 1162. Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness. Marketing Intelligence amp; Planning. 30(5). pp.494 514. Cass, A., and Julian, C., 2013. Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters. European Journal of Marketing. 37(3/4). pp.366 384. Kotler, P. and Mcdougall, G., 2016. Principles of marketing. Prentice Hall Canada. Kotler, P., 2010. Principles for Marketing. 5 th Ed. Prentice Hall. Martin, M. D., 2011. The entrepreneurial marketing mix. Qualitative Market Research: An International Journal. 12(4). pp.391 403. Mason, B. R. and Staude, G., 2012. An exploration of marketing tactics for turbulent environments. Industrial Management amp; Data Systems. 109(2). pp.173 190. Nessim, A., 2011. Consumer Behaviour, An Applied Approach.Prentice Hall. Online Marketing Mix The Essential 7Ps To An Effective Online Marketing Strategy. 2013. [Online]. Available throughlt;https://marketingmix.co.uk/gt;. [Accessed on 25th April, 2017]. Principles of marketing. 2016. [Online]. Available throughlt;https://www.marketingmixconferences.co.za/gt;. [Accessed on 25th April, 2017].

Subject Critical Modern Philosophy Essay Example For Students

Subject: Critical Modern Philosophy Essay What are the main features and functions of the Superego according Freud?Words: 1000Name: Samuel JohnstoneStudent Number: 99189860Tutor: Dr Paul Alberts. Tutorial Time: Wednesday 12-1:30. What is the Superego? According to Anne Neimark Sigmund called the third area of the mind the Superego. Like a judge in a court trial, the superego announced its verdicts or decrees. (Neimark A, 1976, page 96) The superego is part of a trio that controls our urges and desires. The id being the urge at it raw form, the ego filtering the urge, and the superego is the decider of whether or not the urge can be satisfied immediately or must be saved until later. The superego formed from the rules of parents and authority figures, the superego was the inward voice that said you must, you must not, you are good, you are bad. (Neimark A, 1976, page 96)Since the superego goes back to the influence of parents, educators and so on, we learn still more of its significance if we turn to those who are its sources. (Ricoeur P, 1970, p186) The superego is not created when we are born rather we are born with the superego and it develops over the course of our life as new rules and regulations are br ought to light. A childs superego is in fact constructed on the model not of its parents but of its parents superego; the contents which fill it are the same and it becomes the vehicle of tradition and of all the time-resisting judgements of value which have propagated themselves in this manner from generation to generation. (Ricoeur P, 1970, p187) Therefore the superego is developed, maintained and updated continuously over the period of our life and is then passed on or inherited by our children. We will write a custom essay on Subject: Critical Modern Philosophy specifically for you for only $16.38 $13.9/page Order now The superego while being a conscious moralizer it also is largely unconscious the superego is the seat of morality, part conscious and part unconscious, in the individual. ( Brown J, Richards B, 1998, p240) The superego is part conscious and many conscious experiences are actually happening with in the unconscious superego In the individual as pictured by Freud, the main moral scenario broadens out from the efforts of the superego into a struggle between the forces of life and death, a struggle which though often impacting upon conscious experience was constantly taking place in the unconscious. (Brown J, Richards B, 1998, p240)The superego the id and the ego are all dependent on each other forming a relationship, These dependant relationships are first of all the relations of master-slave: the egos dependence on the id, the egos dependence on the external world, and the egos dependence on the superego. (Ricoeur P, 1970, p212) The superego being a conscious and unconscious and with t he dependant relationship with the ego and id, can manifest itself and be seen as the death instinct. The instinctual character of the superego is charged with destructive rage thanks to the death instinct. (Ricoeur P, 1970, p299) The superego has taken possession of all the available sadism, that the destructive component has entrenched itself in the superego and turned against the ego: what is now holding sway in the superego is a pure culture of the death instinct. (Ricoeur P, 1970, p299) The death instinct refers to the ids drive towards death, and at the other end of the spectrum is the life instinct. It is the superegos relationship with the id that can manifest into the death instinct. The link between the fear of conscious and erotism stems from the deep-seated relationship the superego retains with the id..The superego is the representative of the id. (Ricoeur P, 1970, p300)The superego is complex in its design and function it is our personal watchdog keeping us in line wit h the rules of society, sometimes these rules are broken and the superego lets us know that we have broken them by giving us a sense of guilt or self pity, other times the superego will make us swell with pride when we do something good. I believe that the words of David Stevenson give a clear and concise insight into the superego. .uf0799e8a6b1aa1a6200b71427de79f33 , .uf0799e8a6b1aa1a6200b71427de79f33 .postImageUrl , .uf0799e8a6b1aa1a6200b71427de79f33 .centered-text-area { min-height: 80px; position: relative; } .uf0799e8a6b1aa1a6200b71427de79f33 , .uf0799e8a6b1aa1a6200b71427de79f33:hover , .uf0799e8a6b1aa1a6200b71427de79f33:visited , .uf0799e8a6b1aa1a6200b71427de79f33:active { border:0!important; } .uf0799e8a6b1aa1a6200b71427de79f33 .clearfix:after { content: ""; display: table; clear: both; } .uf0799e8a6b1aa1a6200b71427de79f33 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf0799e8a6b1aa1a6200b71427de79f33:active , .uf0799e8a6b1aa1a6200b71427de79f33:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf0799e8a6b1aa1a6200b71427de79f33 .centered-text-area { width: 100%; position: relative ; } .uf0799e8a6b1aa1a6200b71427de79f33 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf0799e8a6b1aa1a6200b71427de79f33 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf0799e8a6b1aa1a6200b71427de79f33 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf0799e8a6b1aa1a6200b71427de79f33:hover .ctaButton { background-color: #34495E!important; } .uf0799e8a6b1aa1a6200b71427de79f33 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf0799e8a6b1aa1a6200b71427de79f33 .uf0799e8a6b1aa1a6200b71427de79f33-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf0799e8a6b1aa1a6200b71427de79f33:after { content: ""; display: block; clear: both; } READ: Magnanimity in the Iliad Analysis EssayWhile the ego may temporarily repress certain urges of the id in fear of punishment, eventually these external sources of punishment are internalized, and the child will not steal a chocolate, even unwatched, because he has taken punishment, right, and wrong into himself. The superego uses guilt and self-reproach as its primary means of enforcement for these rules. But if a person does something which is acceptable to the superego, he experiences pride and self-satisfaction. The superego is sub-dividable into two parts: conscience and ego ideal. Conscience tells what is right and wrong, and forces the ego to inhibit the id in pursuit of morally acceptable, not pleasurable or even realistic, goals. The ego ideal aims the individuals path of life toward the ideal, perfect goals instilled by society. In the pursuit, the mind attempts to make up for the loss of the perfect life experienced as a baby. (Stevenson D, 1966)References? David B. Stevenson, Freuds Division Of Mind 1966, Brown University, http://landow.stg.brown.edu/HTatBrown/freud/Division_of_Mind.html? Elliott A, Freud 2000, 1998, Melbourne, Melbourne University Press, Pages 240? Ricoeur P, Freud And Philosophy, 1970, London, Yale University Press, Pages 186,187,212,299,300. ? Neimark A E, Sigmund Freud:The World Within,1976,New York, Harcourt Brace Jovanovich, page 96. BibliographyReferences? David B. Stevenson, Freuds Division Of Mind 1966, Brown University, http://landow.stg.brown.edu/HTatBrown/freud/Division_of_Mind.html? Elliott A, Freud 2000, 1998, Melbourne, Melbourne University Press, Pages 240? Ricoeur P, Freud And Philosophy, 1970, London, Yale University Press, Pages 186,187,212,299,300. ? Neimark A E, Sigmund Freud:The World Within,1976,New York, Harcourt Brace Jovanovich, page 96.