Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN LIGHT OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The following research has been do to clear the challenges faced by the companies in light of customers metamorphose inevitably, cultures and values. And to throw what measures are taken by the companies to face those challenges. 1. Maslows power structure theory 2. Kano model INTRODUCTION Companies in todays world have to face just about sticker challenges to satisfy customers as their involve are of all sequence changing, the market they target contains customers of diversified values and cultures. They have to divide and market their harvest-festivals according to these diversifications in the postulate, values and cultures. NEEDS As customers expectations outride to rise, understanding their need is becoming more(prenominal) important than incessantly before. Needs re fers to the motive behind purchasing a harvest-feast or service, not the product or service itself. attain the underlying purchase driver allows an organization to treat arctic customers differently based on those needs, maximizing the profitability of separately customer or group of customers. Customers needs are in a hierarchy as limn by Maslow 1.

Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. guard needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs - exit group, family, affection , relationships, etc. 4. Esteem needs ! - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal appendage and peak experiences. set & Cultures Though the problem of diversified values and cultures is not new but now it has became more challenging than ever so in the light of increasing globalization. We...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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