Social

Topic The Role of Social Media in Consumer-Brand Relationship-A case memorize of spheric FMCG brands Abstract: Relationship marketing is the most significant portion for the growth and development of a brand. This stem has naturalised the importance of the relationship marketing. This discover has identified that how companies are employing the fond media sites as a key for unlocking the brand client relationship. The report has as well as highlighted the signifi pottyce of dialogues. This report is quite utile for marketers for developing the discernment ab aside initiating, growing and maintaining the relationship of their brands with the customers. This report has translated many concepts associated with the brands and how these concepts can be applied on the cordial media sites. This report has select the mixed approach for gauging the results. The research is ground on twain qualitative and quantitative paradigm of studies. look has employed eightfold r egression analysis for estimating the empirical data. reflection is used to come the facts from the gathered qualitative data condition by neighborly media sites. Results obtained by conducting the research have indicated that loving media sites are compete effective role in dictating the winning brand and customer relationship.

Moreover, it is highly essential to read out the significant factors and work out marketing strategies for each of the social networking podium. TABLE OF CONTENTS Abstract Chapter 1: Introduction 4 1.1Introduction and background4 1.2 The problem statement 8 1.3 precept fo r the study8 1.4 Objectives of research9 1! .5 Research question9 1.6 Hypothesis10 1.7 stove of the studies11 Chapter 2: Literature Review 13 2.1 Theoretical reviews of publications 13 2.1.1 The customers13 2.1.2 Relationship marketing14 2.1.3 Purpose of brand15 2.1.4 ken creation16 2.1.5 Emotions...If you want to get a ripe essay, order it on our website: OrderCustomPaper.com

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