'Brand as an Organisation Essay\r'

'Iyengar .It is one of India’s largest industrial entities and it epitomizes Trust, Value and Services. Today there ar over 30 companies in the TVS congregation which employs more than 40000 people worldwide and a turnover in excess of USD 4 billion.\r\nTVS having a steady growth, expansion and diversification, commands its weapons-grade presence in manufacturing of two-wheelers, auto components and estimator peripherals .It also arouse moving ines in the distribution of heavy commercial vehicles, passenger cars, finance and insurance.\r\nGROUP COMPANIES\r\nTV Sundram Iyengar and Sons Limited\r\nTV Sundram Iyengar and Sons Limited operates by its 3 divisions videlicet:\r\nTVS repulse believes that people make an shaping and that its well-being is dependent on the dedication and growth of its people. There will be a sustained effort through systematic training and planning vocation growth to develop employee talents and enhance blood satisfaction. TVS Motor will c reate an change ambience where the maximum self-actualisation of every employee is achieved. TVS Motor will support and encourage the do work of self-re refreshedal in all its employees and nurture their genius of self worth.\r\nTVS Motor †Responsible corporate Citizen\r\nTVS Motor firmly believes in the desegregation of Safety, Health and\r\nEnvironmental aspects with all business activities and ensures protection of employees and environment including development of skirt communities. TVS Motor strives for long-term relationships of mutual send and interdependence with its customers, employees, dealers and suppliers.\r\nFulfilling Mission and Vision\r\nThe host practises its vision and mission by pass innovative and high quality transit products at affordable prices. They also support on producing vehicles at reasonable prices and with features that super C people prefer. They continue to expand by making mergers and acquisitions and also entering new markets.\r\n Future plans\r\nBy now this trade name has created a good image among the ladies segment. They have included some unique features into this sea scooter to attract more customers. They introduced the upgraded version, Scooty Pep Plus. consequently they increased their profits. But eyeing the ladies segment many companies are producing scooters which brings in a smashing challenge for this producing\r\nproduct. They can compete with their competitors by upgrading power, creating more body strength, improving go off efficiency etc.\r\n'