Analysis on Successful and Failed Company

Analysis on Failed ships bon ton 1. Kodak Kodak founded in 1880 by George Eastman. Eastman Kodak, the 131-year-old film pioneer that has been essay for years to adapt to an increasingly digital demesne, filed for bankruptcy protection on January 2012. (Merced, January 2012) recitation In 1996, Kodak records Advantix Preview film and television television camera system, which Kodak spent much(pre nominative) than than than $ five hundredM to develop and launch. motorcardinal of the key features of the Advantix system was that it al wiped unwrap(p)ed dors to preview their shots and present how many an(prenominal) crosss they wanted.The Advantix Preview could do that because it was a digital camera. Yet it still apply film and emphasized print because Kodak was in the photo film, chemical and paper contrast. Advantix flopped. (Mui, 2012). Reasons of mishap Kodaks strategic harm was the engineer cause of Kodaks decades-long filiation as digital photography destro yed its film- base business model. Kodaks missed opportunities in digital photography. Kodak managements inability to specify digital photography as a disruptive applied science, correct as its researchers elongate the boundaries of the engineering, would report for decades.George Eastman, who twice adopted disruptive photographic technology, Kodaks management in the 80s and 90s were un leave aloneing to consider digital as a replacement for film. The trans fix upion from analogue cameras to digital camera was failed. This limited them to a fundamentally flawed path. They dopenot com darlinge with the moderate rise of the mobile phone camera ( Apple iPhone, Samsung) and some others strong competitors ( Nikon, Olympus, Canon). Kodak mistakes that populate, in later on the picture pull up stakes continue to print it out, just now this kind of thing more than(prenominal) and more impossible.From this perspective, photo sharing more for communication, rather than personal memories. 2. Pets. com (internet and new technology failure) Launched in August 1998, Pets. com was created to treat pets aliment and accessories via the internet. Users of the direct could browse through and through incompatible categories, choose products they alike(p) and bring forth them hands discomfit delivered to their mansion. On 7 November 2000 Pets. com announced that it could no longer continue as a business, and as such became the first US dot. com on the stock grocery store to close. Pets. com folded by and by having burned through $ccc trillion in slight(prenominal) than two years.Over 300 people muzzy their jobs and the site was debar d ingest. In a statement do to the press on that identical day, chief operating officer Julie Wainwright explained the situation. It is well k outrightn that this is a very, very grueling environment for business-to-consumer net profit companies, she said. Reasons of chastening Perhaps the main chore was that Inter net users werent ready to assign their pet food online. aft(prenominal) all, bounder food is dog food, and there clearly werent enough people intrusive for r be pet items that they wouldnt be able to find in their hometown.In 1998, people will rather driving down to the shops and be shoot forting the pet food and accessories on the spot, rather than wait a a some(prenominal) days delivery period. The strategy of fling extreme discounts clearly wasnt working. agree to Dan Janal, author of tell oning the Net, the hail per customer acquisition for Pets. com was about US $80. He said Theres no sort you make that back when you treat a product with a paper-thin boundary line But its discount policy wasnt Pets. coms only problem.It had also introduced destitute shipping which was proving increasingly high-priced for the corporation to sustain, especially when customers were ordering very weeny. mavin of its major mistakes was the excessive spending on marketing and advertising. During its sustenance clipping Pets. com spent more than $70 million on marketing and an honest of $400 to acquire severally new customer (Bucholtz, 2000). Pets. com advertised more heavily than any other online pet e-tailer. Pets. com spent excessively much gold on building aw arness, and too little time questioning whether its Web site was a viable business in the long term. 3. Tesco in lacquer Japan is the smallest of Tescos 13 foreign businesses, consisting of 129 hold ons in greater Tokyo and making less than ? 500m in annual sales, according to analysts estimates. According to guardian parvenus (August 31, 2011) noted that Tesco has decided to sell its Japanese business after octad years there. On June 18, 2012 Tesco sell half its operations in the country to Japanese retailer Aeon Corp. for a nominal sum, the first of a two-stage exit. The two companies will form a joint venture, with Tesco place nigh 0 million pounds (($63 million) to finance still fund restructuring. after(prenominal) that, Tesco will ease up no further financial exposure to the Japanese business. Reasons of Failure Lackluster economic growth In the al to the highest degree decade-long period (it entered in 2003 through acquisition of topical anesthetic impostor C Two-Network) it was operating in the market, the retailer never seemed able to gain scale and travelling bag in a notoriously difficult retail sector. In 2011, Tesco Japan make trading losses of ? 35m. Wrong mate In Japan, C Two-Network at the time of acquisition had 78 storehouses and annual revenues of less than $0. 5 bn.By any stretch of the conceit it was not a major player in the Japanese retail sector. Plus, some of its stores required plenty of investment. Tough tilt Tescos competitors had been operating before the admission of Tesco and had built strong market dominance. institution Tesco Express seemed a logical incite given the existing store portfolio and the formats success elsewhere. However, it faced fast competition from local c-store giants such as 7-Eleven, LAWSON, FamilyMart and Ministop. In addition, these players have also set off into residential price-focused supermarkets LAWSON STORE 100.Beside this, rivals such as Seven &038 I and AEON have really invested in improving their own pictures in recent years. ? 4. Harley Davidson Harley Davidson (H-D), the American motorcycle manufacturer has a loyal stag following not only in the U. S. but also in many countries across the globe. It also introduced a range of accessories to match the bike. A chain of retail shops sold H-D printed merchandise like T-shirts, jackets, caps, gloves, helmets key chains, socks, ornaments etc. Reasons of failure A reproach over- filename extension In the 1990s, it extended the brand too far and moves into inappropriate categories.The partnership introduced products like ties, infant clothes, wine coolers, aftershave and perfumes. even off the loyal fans did not like the idea, as it did not resonate with the tough brand identity. However, Perfumes and wine coolers were eroding the mystery of the H-D brand. After strong criticism from the loyal customers, the ships company pulled of many inappropriate products. H-D had learnt a stigmatisation lesson. More products did not guess more revenue and overextending the brand meant a short-run focus. The company has now admitted its mistake, and stopped producing perfumes and other inappropriate products. . move Am locomote American populace Airways was one of the most famous brands of airline on the major planet in the 1980s. Pan American World Airways known as Pan Am was the principal and largest international air aircraft carrier in the United States from 1927 until it ceased operations on December 4, 1991. Reason of failure tragedy terrorist attack In 1988, disaster struck. A Pan Am plane (flight 103) on route from London to New York disappeared from microwave radar somewhere above Scotland. Later it emerged that a bomb had gone off in the cargo area, causing aircraft to break in two.In total, 270 people were killed, including 11 on the g just about. This worthless nature of the tragedy make Pan Am name was tarnished and could never recover. scorn the companys constant promises of inscription to increasing its airlines security, the frequent was obviously not willing to vaporize with Pan Am due to eliminate in confidence. ? 6. Kelloggs in India Kellogg offered corn whisky Flakes, Wheat flakes, Basmati rice flakes (ready to eat cereals) in India. Despite offering good gauge and being supported by the technical, managerial and financial resources of its patent, Kelloggs product failed in the Indian market.In April 1995, a 25% decline in sales happened in India. Reasons of failure Over confidence and ignorance of cultural aspects Kelloggs believed that it is going to introduce the new eat products, heavily on the quality of crispy flakes. But pouring hot draw on the flakes made them soggy. Also Kellogg in its advertising campaigns hinted that the Indian breakfast was not nutrition and that Indian breakfast was not good for health. This deeply hurt the sentiments of the home maker. Once the home makers ego was hurt they psychologically glum themselves against the impression of corn flake based breakfast. Lack of understanding Indian consumers behavior and habits India is a country that has a history that comprises of traditional practices, which also include the regular and long followed eating habits. Kelloggs failure was the fact that the taste of its products did not suit Indian breakfast habit. amplitude set policy another(prenominal) intellectual for the low demand was deemed to be the insurance premium pricing adopted by the company. The prices of its products were too much than the nearest competitors like Mohans Cornflakes. ? Analysis on Successful Company 7. Starbucks in chinaHoward Schultz, the CEO of Starbuck s announced that mainland chinaware will become its largest market extraneous the United States. It has opened over 500 outlets in the country, which are more nonrecreational per outlet than in the U. S. China will soon become the biggest market immaterial the United States for Starbucks. The keys to Starbucks were to Create products tailored to Chinas unique cultural tastes rather of trying to force onto the market the same products that work in the U. S, Starbucks developed flavors (e. g. kB tea-flavored coffee drinks) that appeal to local tastes.Rather than get-up-and-go take-out orders, which account for the majority of American sales, Starbucks qualified to local consumer wants and promoted dine-in service. Position its brand as aspirational to allow higher product pricing. The average coffee sold in China is far more expensive than in the U. S. Carrying a Starbucks cup is seen as a status symbol, a way to designate sophistication and the capability to afford a person al luxury for the up-and-coming shopping centre class in China. Starbucks high pricing strategy of specialty drinks allows it to have its Chinese outlets be more profitable per store in China despite the displace sales volume.Overall in Asia, its operating margins are 34. 6% in 2011 versus 21. 8% in the United States. Differentiate itself from its competitors Starbucks build-in spacious, comfortable air-condition or heated stores attracting professionals for business meetings. Starbucks source strategy was centred in offering a high quality product to a narrow consumer segment (coffee lovers). By offering high quality, these lead customers to have a lower sensitiveness on price, luck for higher margins, and an increase of customer loyalty. ? 8. underpass The main reason for their success is they are going with the right trends.Since people now are more concern on healthy lifestyle, food with less calories and more nutritional food. underpass constant enlargement has turned us from choosing McDonald to Eat sportsmanlike value meal. At the end of 2010, electron tube had 33,749 restaurants worldwide, in comparison to McDonalds which had 32,737, the BBC reports. A major promoter of the Subway brand, and a huge boost to the companys image, has been Jared Fogel, the young man who decided to go on a diet that simply consisted of Subway sandwiches. He was hundreds of pounds overweight, and successfully lost this weight on his Subway diet.Subway achieved its fast growth, in part, by opening outlets in non-traditional locations rough the world. It had very strategic in planning its locations. These include a car showroom in California, an appliance store in Brazil, a ferry depot in Seattle, a riverboat in Germany, a zoo in Taiwan, a state of grace store in randomness Carolina, a high school in Detroit and even a church in New York, according to the Wall Street Journal. The Subway Restaurants are pretty small this mean their cost are very low and can fit bas ically anywhere. another(prenominal) great idea Subway had was to introduce the 5 dollar foot long.As coin becomes tighter and tighter, consumers didnt want to waste bills on lunch. For 5 dollars, you can get a decent amount of their subs. The nice, round price that can be paid with one bill has led to a song and tons of sales. 9. Blackberry in Indonesia Compared to all countries in Southeast Asia, Indonesia does have the largest number of BlackBerry users. The BlackBerry came to Indonesia in 2004, when Research In Motion (RIM) make a partnership with local telecommunications company PT Indosat. There are about three million BlackBerry subscribers in Indonesia. Atika Shubert , 2009). Blackberry discovers the habits of the users in Indonesia. Indonesians love to use their phones to instance and chat. People from all walks of life here like to form online communities and dowery information, especially on their BBM profiles which is ideal for this type of social engagement. So the y come out with the phone that with keyboards and flavor screen function. The iPhones touch screen has less appeal in this respect. Another reason is price. Blackberry phones cost about $500 when sold new, compared to an iPhone that be around $900.But if bought on Indonesias gray market &8212 in order words, smuggled in tax free &8212 then a BlackBerry can be purchased for around $300. That caters not just to Indonesias high-end businessmen but also to the countrys growing and fashion-conscious middle class. (Atika Shubert , 2009). Another reason is accessibility. Indonesias Internet infrastructure is expensive and not always reliable. Getting a home broadband connection can cost as much as $100 a month. For many Indonesians, its easier, and cheaper, to get a weather vane-enabled phone. (Atika Shubert , 2009). 10. Tesco in South KoreaTesco had been evolving itself, adjusting to the local market. It even change the name itself from Tesco to stem plus. When grocery chain Tesco wan ted to expand their market share in South Korea without increasing the number of stores. They came up with a brilliant idea. Due to the people in South Korea work long hours and less leisure time. Also increase populations possess smart phones. They thought of an efficient way to sell their products. The Korean subsidiary legal residence Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick answer codes.All people had to do now is view the QR codes with their cell phone and the groceries were delivered to their doorsteps. The South Korean market remains Tescos largest international business with sales of ? 4. 5bn and profits of well-nigh ? 300m. (ReWiring Businees, 2011). According to Tescos argumentation look backward in Asia, their Home plus concept is delivering remarkable results with sales growth of 33% and profits went up to over 50% in South Korea. They otherwise continue to make good progression with establishing a strong brand in Asian markets. List of referencesAtika Shubert (December 28, 2009). CNN tech BlackBerry dilate in Indonesia. functional from the world web http//articles. cnn. com/2009-12-28/tech/indonesia. blackberry_1_blackberry-phones-iphone-mobile-phone? _s=PMTECH Brand Failure (November 14, 2006). Internet and new technology failures Pets. com. operable from the world web http//brandfailures. blogspot. com/2006/11/internet-and-new-technology-failures. html Casestudyinc. com (Mar 12, 2012). A brand extension mistake by Harley Davidson . uncommitted from the world web http//www. casestudyinc. om/harley-davidson-brand-extension-failure Gray, Paul (December 23, 2009). Pets. com A stainless Example of Product Development Failure. Available from the world web http//www. brainmates. com. au/brainrants/pets-com-%E2%80%93-a-classic-example-of-product-development-failure Merced, Michael J. De La (January 19, 2012). New York Times Eastman Kodak Files for Bankruptcy. Available from the worl d web http//dealbook. nytimes. com/2012/01/19/eastman-kodak-files-for-bankruptcy/ ReWiring Business (July 4, 2011). Tesco goes virtual again Application of few success factors in South Korean retail business.Available from the world web http//www. rewiringbusiness. co. uk/tesco-goes-virtual-again-%E2%80%93-application-of-few-success-factors-in-south-korean-retail-business/ Mui, Chunka (January 19, 2012). How Kodak Failed. Available from the world web http//www. forbes. com/sites/chunkamui/2012/01/18/how-kodak-failed/3/ USA Today ( Feb 10, 2012). Rein, Shaun, CNBC. com endorser Why Starbucks succeeds in China and others havent. Available from the world web http//www. usatoday. com/money/industries/food/story/2012-02-12/cnbc-starbucks-secrets-of-china-success/53040820/1